My finish friends from Media City at Åbo Akademi University have a good reason to celebrate: it’s their 10th anniversary. Turning 10 is pretty serious, that’s why they put together a serious birthday seminar, revolving around transmedia storytelling, multiplatform design, and brand issues, featuring Lina Srivastava, Ben Grass, Stephen Stokes, and myself. I sincerely hope my take on telling stories through things will not be too strange for the audience. I further read the key words “cocktails” and “party” down on the program. I faintly remember “eyes on experience” in 2009. Fun!