Aesthetic of Friction – TEDx Utrecht

As infodesign writes “It’s academic, so it must be European.” Yes guys!

I am excited … to speak at the TEDx event on Moral Persuasion on the 8th of November at the Utrecht Hogeschool on “Transformational Objects and an Aesthetic of Friction“.

I was really there … Proof is courtesy of my friends from Design and Emotion.

… and I have a sponsor: TaskForce Innovation Utrecht – Service Design project Are you being Served? Thanks Marieke.


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