We are happy to be a part of the Create11 symposium at 23rd June 2011, 11:30, in London. Matthias Laschke will talk about Transformational Products as “things with attitude.”
This paper suggests Transformational Products, a genre of interactive products, which attempt to actively shape their users‘attitudes and behaviour. While clearly embedded in the field of „persuasive technologies“, Transformational Products address people‘s interest in personal growth, flourishing and self-improvement more explicitly than many other persuasive technologies. They do so by engaging their users in an active, „material“ dialogue – a conversation without words. We present the general notion of Transformational Products and two exemplary objects to highlight and discuss some of the subtleties and challenges of designing „things with attitude“.